1. Pose a Problem & Ask for Advice
This type of post is great on a number of different levels. People LOVE to answer questions and to help solve problems. Also, if you ask a question that may also help THEM with a problem, they will be grateful for the help!
Some ideas include:
- One of our readers has a question. Can you help?
- I need to make a decision and am looking for your feedback…
- What advice would you offer to a person who is struggling with…
2. Create a Contest Post
Everyone loves a good contest! There are a ton of great contest apps out there that you can use to run your contest AND grab emails to add to your list! There’s nothing like a good twofer, right?
I use Heyo and have had great success when using their app to run my contests, promotions and special offers. There are other apps available like TabSite and ShortStack, or you can also run Facebook contests directly on your fan page.
3. Run a Poll
Polls are great not only for generating discussion, but for gaining valuable insights from your audience.
4. Share the Results of Your Poll!
If your poll collected data that would be interesting to your audience, share the results in a separate Facebook post. One strategy I have seen some business owners using is offering the results in a free downloadable report (in exchange for an email address, of course!).
5. Share Inspirational Images
If you follow me on Facebook, you know this is a strategy I use every single day! There is so much negativity in the world (and on Facebook). I choose to encourage and inspire my fans by posting inspirational or motivational quotes and images. This works with every client we have ever had, by the way!
I am not exactly sure what it is about fill-in-the-blank posts, but people just love them! You can rephrase just about any question as a fill-in-the-blank and they often receive more engagement than basic questions. Test this out for yourself!
7. Seasonal Post
Share a holiday picture, quote or greeting centered around an upcoming holiday. Try to add a personal touch, if possible. This reminds your fans that you are a real person!
8. Blog Post Excerpts
I see many business owners posting links to their blog posts without including any additional context. When sharing a blog post, be sure to include a short excerpt from the post so your fans know what to expect when they click on the link.
9. Fan-Only Discount
Offer your Facebook fans an exclusive discount, just for being a fan!
Use an image to promote the discount, if possible. These are better for grabbing the attention of your fans and for getting more shares
10. Cross-Promote with Someone Else in your Niche
Team up with a business that offers a complimentary product or service and help cross-promote each other. Tag each other in posts, recommend that your fans ‘like’ each other’s Pages, or simply share each other’s content.
11. Fan Challenge
Post a group challenge for your fans…sometimes doing something as a group can feel less overwhelming than doing it alone!
Some examples include:
- 30-days to a more organized house (post a daily organization tip)
- 7-days to tighter abs (post a daily video or blog post sharing the best core exercises)
- Gain 1000 fans (give actionable tips for increasing your fans’ Facebook audience)
12. Link to a Tutorial
Give your fans a step-by-step guide or tutorial for how to do something. These types of posts are GREAT for getting engagement, especially click-through and shares!
13. An Expert Tip
Share a tip from an industry expert for solving a common problem or overcoming a challenge. The expert could even be YOU!
14. A Personal Post
This is where you, as a small business owner, have an inherent advantage.
Don’t be afraid to post a personal photo or story from time to time to differentiate yourself from the big brands your fans also follow. You might be surprised by how many people connect with you not only on a business level, but on a personal level.
15. Be Imperfect
Whoever said we need to be perfect in order for people to like us? Don’t be afraid to share struggles or vulnerabilities from time to time to show you are a real person. This is a great way to make your brand more personable and more relatable!
16. Share a Picture of Your Business, Employees or Office
Sharing a photo of your workspace, your employees or even your customers (with their permission, of course) makes your business so much more relatable! Knowing there are real people behind your brand will go a long way to building trust and relationships.
17. Customer Success Stories or Testimonials
Featuring customers is not only a great way to inspire engagement (let’s face it, others will hope to be featured too), but it also showcases your product or service.
Additionally, these testimonials work as positive reviews to your other fans or visitors to your page. You never know when someone who was considering buying your product or service might see these testimonials and finally commit to the buy themselves.
18. Caption a Photo
Posting a picture and asking your fans to “caption this photo” is a great way to get some engagement! You don’t always have to be looking for the likes and shares. Sometimes some good ol’ fashioned comments and conversation can be the best way to grow a loyal following and get repeat engagement on your fan page.
19. Links to Other People’s Content
Sharing is caring…am I right? If you see someone else in your industry, or in an industry closely related to yours, post something that you think your fans would enjoy…SHARE IT!
Not only does it give you more credibility by knowing who’s who in your industry but sharing content that your fans find beneficial makes you someone they will come back to frequently in order to stay on top of what’s new!